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Responsive websites in Veneta, OregonResponsive Websites

In August of 2014, it was reported by comScore that more people were browsing the internet on a mobile device than on a desktop or laptop computer. As of April 2015, comScore Media Metrix estimates that more than 65% of internet searches are being performed on mobile devices. And on April 21, 2015, Google announced that their search algorithm update would, “boost mobile search rankings for pages that are legible and usable on mobile devices.”

What this means for at least 40% of website owners is their sites will be suppressed in Google searches.

ZingMap won’t allow that to happen to any of its clients.

Even before Google’s move, there were plenty of compelling reasons to have a responsive web design or a mobile website. To begin, if your message is primarily text, you can’t have that appear on a four-inch screen in any sort of legible format without zooming—a very large inconvenience for most. Further, the mobile interface is much different than a desktop or laptop interface. A trackpad or mouse provides much finer interface control compared to one’s thumb or index finger. And certain actions that can be performed quite easily on the desktop or laptop become challenging, if not impossible, on a mobile device.

With the popularity of such mobile internet devices, and Apple’s iOs operating system rejecting technologies such as Flash, web designers and developers are required to think dynamically about how websites look, feel, and function.

At the same time, it’s paramount to remember that since desktop versus mobile have very different interfaces, it may be more important to have a completely different objective when designing for mobile than not. For example: If you’re a restaurant, you may want to focus your desktop/laptop experience on reading menus and showing features of your establishment. Conversely, if someone comes to your website on a phone, they’re either making up their mind what restaurant to choose and to find your location. So using a webpage focused on making a reservation and having a map becomes much more important than your menu.

Responsive Versus Mobile Websites

Have you ever visited a website on your mobile phone and found that the website address changed from “www.company.com” to “m.company.com” or “i.company.com”? That happens when a website has a very specific design and function just for the mobile visitor.

When you visit any webpage on the internet, you’re sending a bit of data to the website from your device. It tells the website what operating system you’re using (Windows, Mac, iOs, Android, Linux, etc.), what kind of computer or device you’re on (mobile, desktop), and where you are (your internet address, or sometimes even GPS information). Today’s internet is powered such that this data can tailor the user experience. If you want greater control over what your visitors experience on a mobile device, creating a separate experience just for those visitors helps a lot. It’s a little more time and tech consuming, but for the customized experience, it works really well.

For those who would prefer to have as consistent an experience across devices, the responsive approach is preferred. Basically, a “responsive website” is one which is able to—on the fly—scale photos, videos, and text depending on the resolution and orientation of a screen. Holding a smart phone in a vertical orientation provides a long, skinny viewing area, whereas a large desktop monitor is rather wide. Thus, content on the vertical phone will tend to stack—changing from having three columns to one long column of content, for example.

Whether responsive or mobile, one or the other is necessary in order to accommodate the massive amount of mobile searches being performed on the internet today and in the future.


ZingMap is a digital marketing agency, offering web design, web development, local SEO, marketing & explainer videos, social media consulting, and other related services.


ZingMap is the perfect agency for firms or organizations with at least three full time employees. We love working with clients who understand the value of quality marketing and innovative, creative approaches.
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Grant Schneider
Grant Schneider
23:16 17 Aug 16
I have experienced first hand Erik's professionalism with digital media. Erik has designed and published newsletters for our networking group as well as developed a very engaging web site. He is very helpful with all of the businesses in our group and has offered us suggestions on our digital marketing. I know he has done a number of web sites for our members and they are very eye catching, mobile friendly, and engaging. I would definitely recommend Erik for anyone who wants to improve their digital marketing and digital presence.
Todd Greenberg
Todd Greenberg
13:01 12 Nov 15
Erik knows his stuff! He has created a company which goes far beyond the rest. Erik listens to his customers' needs and designs web-based marketing programs that are effective and reasonably priced. I use Erik and highly recommend ZingMap!
Debby Lewis
Debby Lewis
15:42 14 Jan 16
Our international organization, Women Cantor's Network, hired Erik to totally revamp our outdated website. His price was competitive and his experience was invaluable. He totally changed the look of our website to bring it into the 21st Century. He is responsive to our questions, concerns and needs and responds quickly to us. He is an excellent problem solver and we are the beneficiaries of his years of experience in the field. We are delighted with him and with his work!
Joe Levinger
Joe Levinger
15:55 08 Jun 16
Erik was terrific, providing me with an overview of how Themify's Parallax theme works. I look forward to working with him.
Zach Mondrow
Zach Mondrow
20:21 02 Apr 15
The people at ZingMap are the best in the business. Whatever your web-based needs are they will work with you to find the best possible solution for you. Using search engine optimization research, they reverse engineer a website that will give you the best possible results for your company or organization. Their easy going and friendly demeanor will keep you at ease, and you will know that you are firmly in good hands as they deliver for you as they have done for me. Thanks ZingMap!
Kelly Keesey
Kelly Keesey
16:39 19 Oct 16
I can not thank Erik enough for getting my website up and running in a timely manner and making it a functional and professional marketing tool for my business. Erik has great ideas to draw attention to your website and get it working for you. Thank you!
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