In light of vast online marketing competition, it’s a must nowadays to build a website with both unique design and dynamic functions. Too often, businesses think they can do it themselves, but they often miss some of the best practices of effective website design. That’s why it’s important to engage a professional web designer to help make you stand out from the crowd.
Why Design or Redesign your Website?
A well-built website is capable of generating improved traffic and increased user engagement, which leads to a higher conversion rate than conventional marketing practices. For website designers, numerous components must be taken into consideration: Carefully constructing a website’s navigation, having brand consistency, thorough SEO, understanding reading patterns, content, and even trust are just some of the tools which go into effective design.
But since the digital world seems to undergo varied changes almost daily, websites need to continuously improve their design to adapt to new trends and avoid looking obsolete. A company’s or institution’s brand should change seldom, but their online presence can be tweaked, or sometimes completely revamped, to show they’re staying ahead of their vast competition. This will enable businesses to leapfrog their competition, as opposed to catching up to their competition!
Customers see a website as a reflection of an organization; it’s then necessary to have a web design which can send a clear message of who you are, what you stand for, and how you can help your customers or clients.
Redesigning a website also keeps the site fresh, thus attracting more visitors, increasing turnover, improving visibility, and serving as one of your most effective marketing and PR avenues.
Designing based on how users think
User-Centered Design (or UCD) is a design philosophy which focuses on the customer’s or user’s wants, needs and limitations when designing a website. The typical process involves four phases: analysis, design, implementation and deployment. This process optimizes products for end-users (customers) and places emphasis on how the user wants or needs to use the product rather than changing their behavior just to use it. In other words, you’re trying to get your customer to see themselves in your digital marketing, as opposed to forcing them into buying something they’re not sure they need.
Should you go for content or design first?
The argument of what should be done first, content or design, has already gone through numerous debates. Although many designers would argue design should come first, time and again it’s been proven that “Content is King.” (Bill Gates said that back in 1996!) Content informs design strategy.
Of course you wouldn’t design a site just from nothing, without any purpose. Design’s job, whether its web, digital, or print, is to provide assistance in communicating the content message to its audience. So, if there’s no content message, how could a designer know the way to effectively communicate?
What’s the best Website Redesign approach?
To effectively design a website, aside from the basics, it’s also necessary to consider your approach. A recent case study has stated Evolutionary Site Redesign (or ESR) becomes the most effective strategy that designers could use.
Compared to traditional redesign, ESR is about making incremental change over time on a regular basis, versus making a radical design break with a previous design, thus possibly confusing web visitors. Making small tweaks, testing, and then tweaking your design again, makes for a constantly evolving, growing, and eventually, successful website aimed at keeping an audience engaged.
I’m convinced I need a redesign. Now what?
You could start reading countless blogs about the best design strategies, trends, analyze your present site, start an evolutionary or revolutionary change, etc. Or you could contact us at ZingMap to make the process easy and effective. Let us know if we can help!