What is a “ZingMap”?
ZingMap reverse-engineers your website to meet your marketing goals. Too often, businesses waste time and money designing a website first, and then developing search engine optimization. The resulting website looks pretty, but remains virtually invisible to potential customers searching online. An effective website needs to be so much more than a static online brochure! ZingMap gives you an edge on your competition by designing a creative, strategic website whose marketing and SEO is baked into the process, not tacked on at the end.
Here’s what we do:
STEP 1: DEFINE YOUR GOALS
Why waste your time and money if you have no idea why you need a website in the first place? Tell us about yourself and your business or organization. Then tell us what you hope to get out of being on the web. Need help? We will help you focus and get to the core elements you need to be effective.
STEP 2: RESEARCH & OPTIMIZE
We get to work making your ZingMap. We do our search engine optimization research based on your feedback, and present you with a diagram of search terms around your goals to help further focus your website to its intended audience.
STEP 3: REFINE & REVISE
After going through the research, we will ask you to further define your business or organization, drilling down to core areas. From there, we refine our diagram in order to determine your website’s navigation and structure. We even research your competitors’ sites to learn more about your field and strategize our design.
STEP 4: DESIGN
Now it’s time to get creative. We get your branding assets—logo, artwork, color schemes—and prepare a design proposal. You send us to links of other sites that wow you, and we’ll send you a design to match our strategy and knock your socks off.
STEP 5: DEVLOP
Once you approve of your design, we develop the site to make sure the code is solid and the design works on desktops, laptops, tablets, and mobile devices. During this phase, you will collect copy, photos, art… all the content that will go into your new website.
STEP 6: POPULATE
When your website comes out of development, we will populate your site with all your content, with special attention to your stated goals. We revise and refine along the way, and use our search engine optimization research to properly word your pages.
STEP 7: LAUNCH
We’ve defined your goals, done the research, revised and refined your message, designed the perfect site, developed the code, populated the content… and now, we launch! It’s the most exciting part of the ZingMap process.
STEP 8: SUPPLEMENT
Now that your ZingMap Website is complete, you’ll want to continue to generate interest in your brand. That means creating ongoing dynamic content via blogging, building awareness through social media, and reaching out to your fans by email campains.